[Info: Gossip] Continual reprints of Nino magazines, but the best selling ones feature Ohno

[barbosa2007.livejournal.com]

I don't normally translate tabloid articles, but this was really interesting. Just take it with a pinch of salt, yes?



Continual reprints of magazines featuring Ninomiya Kazunari, the Arashi member that rakes in the biggest magazine sales is Ohno

The media continually announces the new variety shows of the Arashi members. In addition to the programs named after them, “VS Arashi” (Fuji TV) and “Arashi ni Shiyagare” (NTV), they’ve added 3 regular programs to their name: “Aiba Manabu” (TV Asahi), “Nino-san” (NTV) and “Currently, this face is amazing!” (TBS). As for whether the results can silence the critics who say, “Despite their popularity, they can’t obtain ratings,” “They can’t do anything if the five of them aren’t together,” it will be a moment of truth for the members.

Despite Arashi’s instability in TV show ratings, in contrast, their DVD, CD and magazine sales rake in numbers that are befitting of national idols.

According a magazine editor, when Arashi is featured on the cover, the issue sales increase by at least 50%. Even for industry magazines which don’t normally feature Johnny’s, when an Arashi member is featured on the cover, the publisher prints extra copies in response (to the increased demand). A 30% increase in sales is considered good for a Johnny’s or any other celebrity, but only with Arashi does the selling power differ. In particular, magazines which feature Ohno on the cover sell very well.

Translator's note: If you bought Ohno's "nekkid" Anan issue, put yo' hands up! Yeah yeah yeah yeah!

Currently, Ninomiya Kazunari graces the cover of virtually every single women’s magazine or entertainment magazine. Although the features were tied to the movie “Platinum Data” which premieres on the 16th, it seems that related magazines across the board will continue to sell. In the Cinema Culture Magazine “T”, which was released on 9 February, Toho Cinemas and Tsutaya Books (mail order vendors) asked for a reprint even before the numbers came in, that’s how well the magazine sold. The SODA Pia issue which was sold in January couldn’t reprint enough copies in time, so it even underwent a third reprint. This was said to be a first for the publisher.

At the end of 2009, SMAP, who annually graced the cover of the New Year Special Edition of “The Television” magazine, was switched with Arashi. This shift in eras still remains in people’s minds. Not only in terms of magazines, Arashi also has CM contracts with 26 companies, more than the 20 companies that SMAP is endorsing. Although they are no match for SMAP in terms of the number of regular programs which they hold, it seems that the cries of joy over Arashi’s commercial power is unlikely to cease.

Do you watch Japanese variety shows outside of Arashi’s shows?
Yes, I do. Yes, but only the ones that are subbed. Not at all.
	Results

Which of the new Arashi programs are you likely to catch?
Aiba Manabu Nino-san This Face is Amazing (ft. Sakurai Sho) I will try a bit of each show first. None. I only like it when 5 of them are there.
	Results

Do you buy Arashi magazines?
Yes, I buy them regularly. Yes, just a few here and there. No, I’ve never bought one.
	Results

source: Cyzo woman
scans: dearsnowww@tumblr, saobang

Comments

[risuw-chan.livejournal.com]

woah interesting articles, and here i thought ohno's magz never sell well coz even me, his fans would think carefully bfore purchasing coz he's not photogenic lol

thanks for translating^^